Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture

Position Summary

The Product Marketing Intern will support the evaluation and optimization of the company’s core product portfolio. This role will focus on structured analysis to identify opportunities related to product quality, growth potential, and margin improvement. The intern will work within an established analytical framework and collaborate closely with Product Marketing and cross-functional teams to translate insights into actionable recommendations. This position provides hands-on exposure to product strategy, pricing, competitive landscape and lifecycle management while contributing directly to ongoing business initiatives.

Key Responsibilities

Analyze core product lines using an established evaluation framework to identify:
- Quality improvement opportunities
- Growth opportunities, including missing features, product gaps, and pricing tiers
- Margin challenges related to cost structure and positioning
Compile and organize product, competitive, and market data to support analysis
Assist in identifying feature and pricing opportunities aligned with channel and customer needs
Support product portfolio reviews and product lifecycle discussions
Develop summary reports and presentations outlining findings and recommendations
Collaborate with Marketing, Sales, Engineering, and Operations to validate insights
Maintain documentation and ensure consistency across product analyses

Learning Objectives

Gain practical experience in product marketing and portfolio strategy • Develop analytical skills related to pricing, margin, and product positioning • Understand cross-functional product development and commercialization processes • Learn structured product evaluation methodologies used in strategic decision making

Qualifications

Pursuing a Bachelor’s degree in Marketing or Business or related field
Strong analytical and problem-solving skills
Comfortable working with spreadsheets and organizing large data sets
Ability to synthesize information into clear insights and recommendations
Strong written and verbal communication skills
Interest in automotive, manufacturing, or technical products preferred

Supervision & Development

Day-to-day supervision and mentorship provided by the Product Marketing Manager
Strategic guidance and oversight provided by Marketing leadership
Opportunity to gain early leadership exposure through structured project ownership and regular feedback

Success Measures

Completion of assigned product analyses within the established framework
Quality and clarity of insights and recommendations
Contribution to identified opportunities impacting product growth, quality improvement, or margin performance
Effective collaboration with cross-functional stakeholders

Product Marketing Intern

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